Twenty years building consumer brands.
Fashion, footwear, retail.
I turn taste into turnover, and I hold the P&L while I do it.
57% global growth, year on year
74% UK direct to consumer uplift
£53m to £73m turnover, rebuilt
£165m business, scaled and sold
69% like for like growth
12 years, one house, sales floor to leader
Full P&L, EBIT and strategy for a British footwear group.
Legacy wholesale rebuilt into a premium omnichannel brand.
57% global growth. 74% UK uplift. An in house studio built from nothing.
Joined as Creative Director. Left as Brand Director.
69% like for like growth in sustainable sportswear.
Identity, campaigns and customer experience, reset.
Founders advised on growth, positioning and investment readiness.
Twelve years in one house.
A £165m retailer, scaled through private equity and sold to Truworths.
Retail and brand across the UK, Germany and the US.
Directed the moments around Yeezy, Nike Off White and Fear of God.
Concept, art direction, photography and film.
The work that moves perception, and product.
For roles, board conversations and consulting, I am glad to talk. The search is discreet.
Barnard Castle School, 1993 to 2000. British citizen. References on request.