Commercial

Twenty years building consumer brands. Fashion, footwear, retail.

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Christopher Dodsworth

Twenty years building consumer brands.

Fashion, footwear, retail.

I turn taste into turnover, and I hold the P&L while I do it.

I take brands at their turning point and give them pace and control. Legacy wholesale into omnichannel. Direct to consumer acceleration. Retail expansion. International scale. I own the numbers, and I direct the work that moves them.

The record

57% global growth, year on year

74% UK direct to consumer uplift

£53m to £73m turnover, rebuilt

£165m business, scaled and sold

69% like for like growth

12 years, one house, sales floor to leader

Experience
WALK London & Andiamo International Managing Director and Brand Director March 2022 to present / London and Basingstoke

Full P&L, EBIT and strategy for a British footwear group.

Legacy wholesale rebuilt into a premium omnichannel brand.

57% global growth. 74% UK uplift. An in house studio built from nothing.

Partners: ASOS, Zalando, Next, Sole Trader, Schuh.

Dishonor London Creative Director, then Brand Director December 2017 to October 2021 / London

Joined as Creative Director. Left as Brand Director.

69% like for like growth in sustainable sportswear.

Identity, campaigns and customer experience, reset.

Independent Brand and Growth Consultant October 2021 to March 2022 / London and Manchester

Founders advised on growth, positioning and investment readiness.

Office & Offspring Sales floor to Commercial Leader October 2005 to December 2017 / London, Germany, USA

Twelve years in one house.

A £165m retailer, scaled through private equity and sold to Truworths.

Retail and brand across the UK, Germany and the US.

Directed the moments around Yeezy, Nike Off White and Fear of God.

The creative record

Concept, art direction, photography and film.

The work that moves perception, and product.

Featured in Vogue, GQ, Highsnobiety and Hypebeast.

Contact

For roles, board conversations and consulting, I am glad to talk. The search is discreet.

Barnard Castle School, 1993 to 2000. British citizen. References on request.